Monday, December 06, 2004
Most Hated Advertising Techniques
Two researchers, John Boyd from Yahoo! and Christian Rohrer from eBay presented information about negative user experience attributed to advertisements. About time.
Most Hated Advertising Techniques (Jakob Nielsen's Alertbox)
I wasn't able to find a free link to a paper by the researchers, though the ACM does seem to have something related by the same authors, which I wasn't able to access for free.
The rise of intrusive online advertising and the response of user experience research at Yahoo! (subscription download)
I also found a cached introduction to the 'tutorial' at the conference. I'm not sure how long that will work for. The uncached URL now redirects to The alertbox article linked above.
If spam is looked at from a user experience point of view, many companies would think twice about engaging in practices that encourage spamming on their behalf.